11-17-14 Whew! Two weeks of computer issues! Hopefully, I’m coming out of the woods this week! Where were we? Oh, yeah, newspapers. I started identifying the music market newspapers, and decided to take a more targeted approach. I created a Google Alert daily search to gather all the press focusing on music, music sponsorship and […]
10/31/14 Happy Halloween! I’m having a treat as I write this — it’s not really Halloween-themed — but oh so yummy! I call it a banana split brownie. It’s a homemade chocolate brownie with my homemade vanilla ice-cream both made with only whole, natural ingredients, topped with fresh sliced bananas, strawberries, and pineapple. Love Halloween! […]
10/27/14 Marketing Strategy All right. I’ve completed my Competitor Analysis — time to figure out how the pedal hits the metal! How exactly am I going to attract my target audience, so I can then attract brands? This is where I really have to create a road map on how to get from here to […]
10-24-14 It’s all about eyeballs. Now that I have identified my target audience as much as I can at this point, I need to build a marketing plan within my sponsorship plan to attract that audience before I can begin to attract brands. At this point, it is inevitable that not only are we considering […]
10/17/14 All right — let’s see, I want to find some statistics on US computer users that may help me better understand my audience. According to the US Census Bureau, 74.8% of all households in America had access to the internet at home in 2012 — that means my total audience potential is 74.8% of […]
Okay, I defined my “brand.” Now I need to zero in on defining my target market. Target Market: I now need to figure out who exactly my audience is. It is too idealistic and impractical to think everyone. Again, I need to leave my ego at the door, and zero in as tight as possible […]
For 10-3-14 Got my Sponsorship policy finished! Now we’re on to creating my Sponsorship Strategy — or basically my Sponsorship Marketing Plan. This is where the “rubber meets the road.” I have to be able to demonstrate to potential sponsors that I can capture and retain my audience. I also need research, rather than a […]
9-29-14 10:00am Okay. Let’s see, next I need to develop a Sponsorship Policy to guide my efforts — a bird’s eye view. It might seem that creating a policy would really only be necessary if there are more than one person involved in your sponsorship efforts, but I think it is important to set the […]
9-26-14 11:00am Well, here I am. I’ve fleshed out my business plan as far as I can. Business Plan? For music? That’s right! If I intend to make music my business, I have to treat it like one. So I’ve created a business plan using an online template. There’s a lot of them, and all […]
9-1-2014 Late Just in Time At 53, some would say it’s late to start up a music career. Sherese Chrétien would say it’s just in time. Thanks to all of the musicians still rocking out past 50 and thanks to all of the online & DIY music technology, Chrétien maintains there couldn’t be a better […]
