11-17-14
Whew! Two weeks of computer issues! Hopefully, I’m coming out of the woods this week!
Where were we? Oh, yeah, newspapers. I started identifying the music market newspapers, and decided to take a more targeted approach. I created a Google Alert daily search to gather all the press focusing on music, music sponsorship and jazz instead! Then I did what I call “web intel” and I’m in the process of creating a press database with the information I find. Then I will be ready to send my first press release on my concept with Ever Entertainment, then start a staggered schedule with the remaining press releases I have already written, as well as planning future press releases.
On the subject of planning a schedule, I also decided to round back, go ahead and do a more formal marketing plan. I’ll still do the phase I and phase II, but that just felt too light. There is a lot more I can do – go big, or go home, right? So, here is my master:
I’m sort of entering through the back door by creating this Marketing Plan Schedule, because I have a lot of research to do to drill down to the most effective marketing avenues for Sere, but I’ve included the usual suspects, so this can be considered a master template of sorts. I can always change and add strategies. Of course, I’ll have to do a separate Marketing Plan Schedule for Ever Entertainment,® Eliyora Entertainment™ and each additional persona as I launch them – but let’s not complicate your life with my fun craziness and just focus on Sere for this DIY Sponsorship Journal.
This Marketing Plan Schedule will become filled in with the actual names of the media I determine to be relevant, and, for instance, if I identify three radio stations that I can partner with, then instead of just “Radio” each radio station will have their own row to fill in their planned schedule. You’ll be filling in your own, so I won’t go deeper than the general concepts here. Once completed, this is the plan I’ll be working from throughout the year. I’ll then assess and create a new one for the following year.
The last couple of weeks have been eventful as far as Ever Entertainment® goes. Taylor Swift, the only artist to sell 1 million albums in 2014, pulled her music from Spotify (Yahoo Music Exclusive: Taylor Swift on Being Pop’s Instantly Platinum Wonder…And Why She’s Paddling Against the Streams, November 6, 2014)
and in a Wall Street Journal article (Era of Free Digital Music Wanes, Hannah Karp, November 13, 2014), label executives indicate they are becoming restless as well. One major-label executive said he regretted ever having agreed to allow licensees to offer any on-demand listening features free. In the article, label executives said they only make $4 per free user per year with the current ad-supported model, which they say is not sustainable. They want to get back to the days of $50-$75/customer they realized with record sales and are pushing their “technology partners,” which is what they call the streaming sites, to convert to subscription models across the board. Of course, if labels and artists were receiving 100% of their channel revenue, the sponsored content model does work. Ever Entertainment® may have some subscription models at some point, if we decide to include algorithms, for instance, that allow further customization – but when our by-artists-for-artists entertainment portal is channeling sponsor revenue 100% to artists, that will just be icing. The plot thickens! I need to get my press releases out now!
I have a lot of “web intel” to do using my Marketing Plan Schedule as a guide, so I’d better get crackin’! Until next time.
DIY Music Sponsorship Journal – 11-17-14. Eliyora Entertainment LLC. Ever Entertainment® © Paradunai LLC. All international rights reserved. All trademarks property of Paradunai LLC. All personas, concepts and original songs created and performed by Sherese Chrétien.
