11-21-14 Whew! I’m hoping to send out my first press release explaining my Ever Entertainment concept to 27 media I’ve identified after several days of using my “music” Google Alert. Getting them into my press database now. I also decided to create a comparison chart that allows a scan of Ever Entertainment’s features and benefits […]
11-17-14 Whew! Two weeks of computer issues! Hopefully, I’m coming out of the woods this week! Where were we? Oh, yeah, newspapers. I started identifying the music market newspapers, and decided to take a more targeted approach. I created a Google Alert daily search to gather all the press focusing on music, music sponsorship and […]
10/31/14 Happy Halloween! I’m having a treat as I write this — it’s not really Halloween-themed — but oh so yummy! I call it a banana split brownie. It’s a homemade chocolate brownie with my homemade vanilla ice-cream both made with only whole, natural ingredients, topped with fresh sliced bananas, strawberries, and pineapple. Love Halloween! […]
10/27/14 Marketing Strategy All right. I’ve completed my Competitor Analysis — time to figure out how the pedal hits the metal! How exactly am I going to attract my target audience, so I can then attract brands? This is where I really have to create a road map on how to get from here to […]
10-24-14 It’s all about eyeballs. Now that I have identified my target audience as much as I can at this point, I need to build a marketing plan within my sponsorship plan to attract that audience before I can begin to attract brands. At this point, it is inevitable that not only are we considering […]
10/17/14 All right — let’s see, I want to find some statistics on US computer users that may help me better understand my audience. According to the US Census Bureau, 74.8% of all households in America had access to the internet at home in 2012 — that means my total audience potential is 74.8% of […]
Okay, I defined my “brand.” Now I need to zero in on defining my target market. Target Market: I now need to figure out who exactly my audience is. It is too idealistic and impractical to think everyone. Again, I need to leave my ego at the door, and zero in as tight as possible […]
For 10-3-14 Got my Sponsorship policy finished! Now we’re on to creating my Sponsorship Strategy — or basically my Sponsorship Marketing Plan. This is where the “rubber meets the road.” I have to be able to demonstrate to potential sponsors that I can capture and retain my audience. I also need research, rather than a […]
9-29-14 10:00am Okay. Let’s see, next I need to develop a Sponsorship Policy to guide my efforts — a bird’s eye view. It might seem that creating a policy would really only be necessary if there are more than one person involved in your sponsorship efforts, but I think it is important to set the […]
9-26-14 11:00am Well, here I am. I’ve fleshed out my business plan as far as I can. Business Plan? For music? That’s right! If I intend to make music my business, I have to treat it like one. So I’ve created a business plan using an online template. There’s a lot of them, and all […]
