Wondering how to do DIY Music Sponsorship? Ride along with multi-dimensional artist Sherese Chrétien as she sets out on a journey to do just that. Journal Entries: | DIY Music Sponsorship Journal 9/26/14 | DIY Music Sponsorship Journal 9/29/14 | DIY Music Sponsorship Journal 10/03/14 | DIY Music Sponsorship Journal 10/13/14 | DIY Music Sponsorship Journal 10/17/14 | DIY Music Sponsorship […]
11-28-14 Hope you had a wonderful Thanksgiving. You know, most wait until New Years to reflect on the past year and make goals for the future. I’ve realized I naturally begin this process as soon as the sun slants into what I learned growing up to call Indian Summer. If I have the opportunity to […]
11-21-14 Whew! I’m hoping to send out my first press release explaining my Ever Entertainment concept to 27 media I’ve identified after several days of using my “music” Google Alert. Getting them into my press database now. I also decided to create a comparison chart that allows a scan of Ever Entertainment’s features and benefits […]
10/31/14 Happy Halloween! I’m having a treat as I write this — it’s not really Halloween-themed — but oh so yummy! I call it a banana split brownie. It’s a homemade chocolate brownie with my homemade vanilla ice-cream both made with only whole, natural ingredients, topped with fresh sliced bananas, strawberries, and pineapple. Love Halloween! […]
10/27/14 Marketing Strategy All right. I’ve completed my Competitor Analysis — time to figure out how the pedal hits the metal! How exactly am I going to attract my target audience, so I can then attract brands? This is where I really have to create a road map on how to get from here to […]
10-24-14 It’s all about eyeballs. Now that I have identified my target audience as much as I can at this point, I need to build a marketing plan within my sponsorship plan to attract that audience before I can begin to attract brands. At this point, it is inevitable that not only are we considering […]
10/17/14 All right — let’s see, I want to find some statistics on US computer users that may help me better understand my audience. According to the US Census Bureau, 74.8% of all households in America had access to the internet at home in 2012 — that means my total audience potential is 74.8% of […]
Okay, I defined my “brand.” Now I need to zero in on defining my target market. Target Market: I now need to figure out who exactly my audience is. It is too idealistic and impractical to think everyone. Again, I need to leave my ego at the door, and zero in as tight as possible […]
For 10-3-14 Got my Sponsorship policy finished! Now we’re on to creating my Sponsorship Strategy — or basically my Sponsorship Marketing Plan. This is where the “rubber meets the road.” I have to be able to demonstrate to potential sponsors that I can capture and retain my audience. I also need research, rather than a […]
9-1-2014 Late Just in Time At 53, some would say it’s late to start up a music career. Sherese Chrétien would say it’s just in time. Thanks to all of the musicians still rocking out past 50 and thanks to all of the online & DIY music technology, Chrétien maintains there couldn’t be a better […]
