ELIYORA ENTERTAINMENT™ BRAND GUIDELINES

Welcome to Eliyora Entertainment’s™ Brand Usage Guidelines — an overview of Eliyora Entertainment’s™ intellectual property (IP) rights and guidance on how Eliyora Entertainment™ trademarks, images, and terms may be used. Throughout this discussion, “ELIYORA ENTERTAINMENT™ IP” means the logos, words, and phrases, and other imagery for which Eliyora Entertainment™ holds exclusive rights, as set out in “Eliyora Entertainment™ Intellectual Property” just below. These guidelines are intended to provide guidance regarding the use of Eliyora Entertainment™ IP in any way that may reasonably be interpreted as implying endorsement, approval, sponsorship, or any other commercial affiliation by or with Eliyora Entertainment,™ our talent, and/or their creative content. Nothing in these guidelines is intended to discourage the fair use of Eliyora Entertainment™ IP in a manner that does not undermine Eliyora Entertainment’s™ ability to fund our talent and the continued generation of their creative content.

Eliyora Entertainment™ Intellectual Property

Logos

Eliyora Entertainment™ owns and has the right to control many trademarks or logos in the United States and globally, including the graphics and the trademarked words and phrases below. 

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Trademarked Words and Phrases

Eliyora Entertainment™ also owns many federal and international trademarks including, but not limited to:

• Entertainment with Intent™
• Timeless Music and Ideas™
• 186,000 Velocity Street™
• It’s timeless music designed to awaken your love and joy.™
• Whether you’re remembering or discovering, join us on a journey beyond space and time to 186,000 Velocity Street™ where music is the universal language.™
• It’s common sense advice to improve your life.™
• It’s heartfelt advocacy for reciprocity.™
• It’s fun and serious social commentary on why.™
• It’s a Renaissance and a Revolution.™
• Renaissance and Revolution Movement.™

Other trademarks, trade names, signs, symbols or images falsely representing association with, or authorization by Eliyora Entertainment™ and/or our talent

In addition to the trademarks shown above, Eliyora Entertainment™ will have the right to control future logos and word marks associated with Eliyora Entertainment™ talent and creative content.

Eliyora Entertainment™ also has the right to control the commercial use of photographs or other images that include Eliyora Entertainment™ talent or their creative content or any of Eliyora Entertainment’s™ intellectual property.

Federal and international law also prohibits unauthorized use of simulations of Eliyora Entertainment™ tending to falsely suggest an affiliation with Eliyora Entertainment,™ our talent, or their creative content, including using any part or alteration of our trademarked logos, words, or phrases.

Eliyora Entertainment™ does not control the trademarks or logos owned by our Exclusive Global Sponsor. For instruction on the proper use of those marks, please contact them directly.   

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COMMERCIAL

No business or other commercial entity should use Eliyora Entertainment™ IP without the express consent of Eliyora Entertainment.™ Generally speaking, the use of Eliyora Entertainment™ IP is reserved for our Exclusive Global Sponsor. 

ONLY OUR EXCLUSIVE GLOBAL SPONSOR MAY USE

• Eliyora Entertainment™ IP as authorized under the applicable license from Eliyora Entertainment.™
• Our Exclusive Global Sponsor should submit all proposed uses of Eliyora Entertainment™ IP for approval through authorized channels prior to use.

If you believe your company is a fit to become our Exclusive Global Sponsor, please contact us.

PLEASE DO NOT

• Use Eliyora Entertainment™ IP in any form of advertising (e.g., on a brochure, in a print ad, on your website, in social media, etc.) or put Eliyora Entertainment™ IP on clothing or other merchandise unless you are our Exclusive Global Sponsor and such use has been approved by Eliyora Entertainment.™
• Create your own “version” of any Eliyora Entertainment™ trademarks. 
• Use Eliyora Entertainment™ IP to host a contest or team-building event for your employees or your organization’s members.
• Use any of Eliyora Entertainment™ IP in the name of your company.
• Use any of Eliyora Entertainment’s™ IP in your company’s social media posts because it suggests an association between the company and Eliyora Entertainment.™ Please see further details in the Social Media section below.

If you still have questions after reviewing these guidelines, please contact us. 

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SOCIAL MEDIA

Eliyora Entertainment™ recognizes that the nature of social media encourages people to talk about current events and hot topics; and we appreciate the interest, excitement, and public conversation around Eliyora Entertainment.™ At the same time, it is important to remember that, unless a company or organization’s primary business is disseminating news and information, its social media platforms are almost certainly commercial in nature, serving to promote the company, organization, or brand; to raise the brand’s profile and public opinion about the company or organization; and/or to increase sales, membership or donations. In terms of commercial entities, only our Exclusive Global Sponsor has permission to use Eliyora Entertainment™ IP in social media. This section applies to all social media platforms including but not limited to Facebook, Instagram, Twitter, Snapchat, Periscope, Google+ and others. 

PERSONAL SOCIAL MEDIA FEEL FREE TO

• Cheer for, send good luck to, or congratulate Eliyora Entertainment™ talent on your personal social media accounts.
• Talk about Eliyora Entertainment,™ our talent, or their creative content on your personal social media accounts (following the Golden Rule, we hope).
• Use hashtags that include Eliyora Entertainment™ IP such as #EliyoraEntertainment, #ItsaRenaissanceandaRevolution, #EntertainmentwithIntent, or #TimelessMusicandIdeas, as examples, on your personal social media accounts.
• Post news and information about Eliyora Entertainment,™ our talent or their creative content from journalistic outlets’ social media accounts per the Editorial Use Guidelines below.

NON-JOURNALISTIC, CORPORATE SOCIAL MEDIA ACCOUNTS, PLEASE DO NOT 

• Use Eliyora Entertainment IP to cheer on, send good luck to, or congratulate our talent from corporate social media accounts directly. 
• Use hashtags that include Eliyora Entertainment™ IP to talk about Eliyora Entertainment,™ our talent, or their creative content from corporate social media accounts.
• Post images from any performances depicting our talent, their creative content, or any other Eliyora Entertainment™ IP from corporate social media accounts unless your entity’s primary business is distribution of news and information.
• Post images that simulate any of Eliyora Entertainment’s™ IP or our talent or their creative content from corporate social media accounts.
• Use social media to suggest any connection between your company or business and Eliyora Entertainment,™ our talent, or their creative content without Eliyora Entertainment’s™ express permission, which is reserved for our Exclusive Global Sponsor only.

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EDITORIAL

Editorial use of Eliyora Entertainment™ IP is appropriate when it provides context to an article, story or broadcast or is used online for news-related purposes by a journalistic outlet. The use of Eliyora Entertainment™ trademarks should not promote or publicize the news outlet itself. For example, newspapers should not put any of Eliyora Entertainment’s™ IP in their masthead while reporting on Eliyora Entertainment,™ our talent, or their creative content. 

Commercial entities whose primary purpose is the sale of goods or services unrelated to disseminating the news may not use Eliyora Entertainment™ IP under the pretext of editorial content. For example, a soft drink company might post “current news” on its website; however, it is not a media company and its primary business is selling soft drinks. Therefore, it is not appropriate for entities that are not journalistic outlets to use Eliyora Entertainment™ IP without permission from Eliyora Entertainment.™ 

FEEL FREE TO

• Use Eliyora Entertainment™ trademarks in connection with news coverage about Eliyora Entertainment,™ our talent, or their creative content.
• Maintain the integrity of Eliyora Entertainment™ trademarks; use the full-color version of Eliyora Entertainment’s™ logos only on a WHITE background; use a monochromatic version of Eliyora Entertainment™ logos only in a color found in the full-color version.

PLEASE DO NOT

• Alter, rotate, stretch, or distort Eliyora Entertainment™ trademarks or images depicting our talent, or their creative content.
• Use full-color versions of Eliyora Entertainment™ logos on colored backgrounds; and do not use a monochrome version of Eliyora Entertainment™ logos in any color not found in the original.
• Use Eliyora Entertainment™ trademarks to promote a publication or website, for example, putting Eliyora Entertainment™ logos in the masthead of publication, a website banner, or in such close proximity to the name of the company that it suggests an official relationship.
• Allow sponsorship of Eliyora Entertainment™-related “sections” of a news publication or website by a third-party that is not our Exclusive Global Sponsor.
• Put Eliyora Entertainment™ trademarks on merchandise or giveaways, such as pins.

If you still have questions after reviewing these guidelines or wish to request a logo, please contact us.

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K-12 EDUCATION

Eliyora Entertainment™ encourages educators to teach students about music, the performing arts, creative writing, the entertainment industry, media, and publishing, including their history, purpose and ideals. The guidelines in this section apply to teachers, administrators and others in non-profit educational settings. 

FEEL FREE TO

• Use Eliyora Entertainment™ IP in teaching students about music, the performing arts, creative writing, the entertainment industry, media and publishing, their history, purpose, ideals, and what they mean to the global community.
• Use Eliyora Entertainment™ IP in a school newspaper (whether online or in hardcopy) according to the Editorial Use Guidelines above.
• Use Eliyora Entertainment™ IP in educational projects that are not being published.

PLEASE DO NOT

• Combine any Eliyora Entertainment™ trademarks with your school’s name or logo. 
• Create and/or sell t-shirts, bumper stickers, or any other merchandise using Eliyora Entertainment™ trademarks for fundraising, school spirit, etc. This includes using Eliyora Entertainment™ trademarks on the cover of a school yearbook or to promote yearbook sales.
• Use Eliyora Entertainment™ IP in any fundraising activities.
• Use Eliyora Entertainment™ IP in a published educational work without Eliyora Entertainment™ permission.

If you still have questions after reviewing these guidelines or wish to request a logo, please contact us. 

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COMMUNITY INSTITUTIONS

Community institutions include libraries, cities or townships, camps, social clubs, churches and other organizations. If these organizations wish to engage in activities, host events, or publish articles about Eliyora Entertainment,™ our talent, or their creative content, they can as long as these groups are not commercial in nature and the events are not affiliated with commercial third-parties, and such institutions may do so in accordance with the guidelines below. 

FEEL FREE TO

• Use Eliyora Entertainment™ IP in order to inform people about music, the performing arts, creative writing, the entertainment industry, media and publishing, their purpose, history and ideals, and what they mean to the global community.
• Use Eliyora Entertainment™ IP in a publication for members as set forth in the Editorial Use Guidelines above.
• Use Eliyora Entertainment™ IP at a non-commercial event where our talent is speaking or is being honored, so long as Eliyora Entertainment™ IP is not combined with a third party’s name or logo in such a way as to create a false association between the two.
• Celebrate Eliyora Entertainment’s™ talent’s music, performing arts, creative content, media and publishing, through non-commercial community festivities that do not recognize or associate with third-party sponsors.
• Request permission to host large-scale community-based viewing parties only in coordination with Eliyora Entertainment.™

PLEASE DO NOT

• Combine any Eliyora Entertainment™ IP with your institution’s name or logo.
• Create and/or sell any merchandise or giveaways using Eliyora Entertainment™ trademarks, for example, t-shirts, bumper stickers, water bottles, key chains or pins.
• Use Eliyora Entertainment™ IP in fundraising activities without Eliyora Entertainment’s™ consent.

If you still have questions after reviewing these guidelines or wish to request a logo, please contact us. 

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PHILANTHROPIC INSTITUTIONS

Eliyora Entertainment™ relies on our Exclusive Global Sponsorship Program for funds to support the dreams of our talent aspiring to make their livelihood from their sponsored creative content. Accordingly, Eliyora Entertainment™ trademarks should not be used in fundraising for other charitable organizations or initiatives that may confuse donors or take away from these efforts. 

FEEL FREE TO

• Use Eliyora Entertainment™ references to identify our talent and their accomplishments if our talent is involved in promoting a charitable organization.

PLEASE DO NOT

• Use Eliyora Entertainment™ IP for fundraising or public awareness campaigns except as described in the “Feel Free To” section above.
• Use our talent’s sponsored creative content footage or photos that incorporate Eliyora Entertainment™ trademarks, or any of Eliyora Entertainment’s™ copyrighted materials if our talent is involved in promoting the organization.
• Use Eliyora Entertainment™ IP in promoting any fundraising events, except as described above in the “Feel Free To” section.

If you still have questions after reviewing these guidelines or wish to request a logo, please contact us.

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TALENT ENDORSEMENTS & APPEARANCES

Eliyora Entertainment™ talent endorsements & appearances are only available to our Exclusive Global Sponsor and each endorsement and/or appearance is governed by a fee-based agreement negotiated at the beginning of each year. If you believe your company is a fit to become our Exclusive Global Sponsor, please contact us.

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ENTERTAINMENT INDUSTRY

If you would like to discuss licensing of any of Eliyora Entertainment’s™ talent’s creative content, please contact us.

 

Eliyora Entertainment LLC.  Ever Entertainment® © Paradunai LLC.  All international rights reserved.  All trademarks property of Paradunai LLC.  All personas, concepts, logos, trademarks, intellectual property, creative content, and original songs created and performed by Sherese Chrétien.